
Commercial Leaders Forum – Korea
AGENDA
Explore the evolving landscape of tourism with global and Korean insights with KTO. Identify key opportunities and future strategies for success
Unlock revenue strategies through the lens of behavioral economics. Learn how understanding customer behavior drives smarter decisions. Go beyond data to discover deeper insights.
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Professor. Choongbeom Choi (최충범 교수) Department of Hospitality and Tourism Management, College of Hospitality & Tourism, Sejong University (세종대학교 호텔관광대학 호텔관광경영학과)
Stay ahead with the key trends shaping hospitality in 2025. Gain insights into global movements and future opportunities. Prepare now to lead tomorrow’s market
11:30am - 11:50am The Digital Edge: Boosting F&B Sales and Elevating Hospitality Marketing with CHDM
Discover how digital innovation drives F&B sales and guest satisfaction. Learn actionable strategies to transform your operations. Get ready for the future of hospitality dining
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Katie Nayoung Kim (김나영) Manager, Digital Consulting, Korea/Marriott Digital Service (과장, 디지털 컨설팅, 한국/메리어트 디지털 서비스)
Go beyond rooms to master total revenue management. Gain practical insights you can apply immediately.
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Ryan Choi (최원석) Commercial Director, DoubleTree Hilton Seoul Pangyo & Residences (더블트리 바이 힐튼 서울 판교 & 레지던스 커머셜 총괄 이사)
Discover best practices to maximize total hotel revenue beyond rooms. Unlock new profit opportunities and elevate performance. Transform potential into results.
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Jungwon Jocelyn Choi (최정원) Business Development Manager, Lighthouse and National Advisory Board, HSMAI Korea (주)라이트하우스 사업개발 매니저 & HSMAI 한국 자문 위원회
Turn breakfast into a powerful revenue driver. Learn smart strategies to optimize operations and maximize profits for independent hotel. Start the day with a competitive advantage
In today’s competitive hospitality landscape, guest data is the key to unlocking revenue growth and delivering exceptional experiences. This presentation addresses the critical challenge hoteliers face: fragmented data. We’ll explore how data silos across booking systems hinder your ability to truly understand and cater to your guests.
Hoteliers will gain actionable insights to transform their business through effective data management and technology integration, ultimately fostering guest loyalty and driving revenue growth.
Key Takeaways:
- The New Currency: Discover why guest data is the new currency in hospitality and how leveraging it can drive revenue.
- Break Down Silos: Learn strategies to identify and unify guest data from disparate sources
- Personalization is Paramount: Understand how a unified guest profile enables personalised guest experiences.
- Technology as the Enabler: Explore the importance of connected technology platforms for eliminating data silos, enhancing infrastructure, and future-proofing your operations.
- Beyond RevPAR: Shift your focus from traditional metrics to a more holistic view of guest value, maximizing profitability beyond the room.
Elevate your spa operations from relaxation to revenue. Discover strategies that enhance guest satisfaction and profitability. Reinvent your spa business for the future
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Matthias Lee Geoffroy, MBA 마티아스 리 죠프로와 Corporate Director of Revenue & Sales, Story Hospitality and National Advisory Board, HSMAI Korea Story Hospitality 수익 및 영업 총괄 이사 & HSMAI 한국 자문 위원회
Boost your F&B profitability by understanding the numbers. Leverage data-driven strategies to enhance performance. Transform operations through smarter insights.
Unlock hidden profitability through smart linen management. Reduce costs and elevate quality with practical strategies. Drive operational excellence behind the scenes
Explore the latest trends and revenue strategies shaping the wedding industry.
Learn how hotels can maximize profitability by tapping into this high-value market. Turn wedding business opportunities into long-term success
Discover how modern payment solutions are revolutionizing hotel operations. Unlock hidden efficiency and drive new revenue opportunities.
Master the new era of hotel marketing with powerful content and influencer strategies.
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Sienna Seo (서지예) Revenue Manager, Grand InterContinental Seoul Parnas & InterContinental Seoul COEX & Parnas Hotel Jeju
Discover how the role of Revenue Managers is evolving to optimize total hotel revenue.