Based in Singapore, Tracy Dong is a seasoned hospitality and travel industry expert with over 15 years of global experience in revenue management and consulting. She currently serves as a Principal Industry Consultant at IDeaS Revenue Solutions, a SAS Company, where she specializes in total profit optimization strategies and change management initiatives for global hospitality companies.

Tracy is an Accredited Change Management Specialist — the only one certified in Singapore — bringing a unique combination of strategic and operational expertise to her clients. Throughout her career, she has led global projects for major hotel groups and applied revenue management principles to new sectors such as car parks, holiday parks, and theme parks. She has also developed deep expertise in Meetings & Events revenue management, helping hotels design intelligent forecasting models, optimize space utilization, set targeted KPIs, and drive strategic pricing and inventory strategies for group and event business.

Prior to joining IDeaS, Tracy held corporate and property-level roles at InterContinental Hotels Group and Far East Hospitality. She is a recognized thought leader, a regular speaker at industry events, and a published author on topics including revenue management, forecasting, pricing strategies, and data-driven decision-making. Passionate about advancing revenue management education, Tracy is a guest speaker at various reputable universities and institutions across the APAC region.