Izaac is a seasoned marketing professional with over a decade of experience across some of the world’s leading hospitality brands at regional and hotel level. With a strong foundation in both strategic and hands-on roles, he has built a versatile career that spans across Commercial, Brand, and Digital Marketing.

Currently serving as the Digital Acquisition Manager – Asia at Accor, Izaac is responsible for driving regional digital acquisition initiatives with a key focus to increase web direct performance through highly cost-efficient and ROI-led performance marketing strategies. He oversees a wide array of digital tactics, including Search Engine Acquisition, Display & Programmatic Advertising, Paid Social, Affiliate Marketing, Metasearch Advertising, and Retargeting — ensuring each channel contributes effectively to the overall digital marketing strategy.

He has a proven track record of managing diversified full-funnel campaigns, from always-on regional campaigns, app install to and tactical sales and lead generation campaigns. His multifaceted experience and curiosity for evolving digital trends along with his passion for travel keep him going in the competitive digital marketing landscape, unique to the world of hospitality.