Dr. Jinju Heo is a globally recognized academic and professional, specializing in luxury brand management, innovation, and sustainability. Currently, she serves as a member of faculty and research fellow at the prestigious Glion Institute of Higher Education in Switzerland. She equally holds aposition of Visiting Professor at Solbridge International School of Business in South Korea and at International University of Monaco. Her academic affiliations also extend to several esteemed French business schools,where she imparts knowledge on future narratives, personas, luxury innovation, and circular economy business models, where she serves as Senior Research Fellow at the Circular Economy Research Center at Ecole des Ponts Paris Tech, her own doctoral alma mater.
Beyond academia, Jinju’s professional experience is equally rich. She has held a pivotal role as a Sustainable Innovation Advisor at CHANEL, engaging with various projects across the luxury brand’s operations. Her work coupled with her extensive involvement in significant projects focused on innovative approaches to build sustainable future in the luxury industry has enabled her to develop prototypes for various sustainable innovation projects including ESG performance assessment within the luxury sector for high-profile clients.
Jinju’s research interests lie at the intersection of sustainability and the luxury industry. She has authored insightful chapters on innovation for Routledge and conducted comprehensive case studies, including an examination of a partnership between a luxury company and a technology firm. Her research also encompasses an integrated literature review on circular business models and an exploration of the luxury sector’s engagement with the metaverse.
With a keen interest in the social aspects of technology, Jinju explores topics such as consumer behavior, luxury branding, identity, and personal preferences. Her work, both academic and professional, reflects her commitment to integrating sustainability and innovation within the luxury sector. Jinju Heo’s diverse experience and comprehensive knowledge make her a leading voice in her field.
