Cinn TanChief Commercial & Marketing Officer at Pan Pacific Hotels Group

As a seasoned hospitality leader, Cinn leverages her extensive experience in managing hotels, resorts, and serviced residences to drive global initiatives, including:

– Commercial performance optimization across worldwide properties
– Brand marketing, brand management and strategy
– Digital and social media innovation
– Communications, PR, and reputation management
– Distribution, e-commerce, and revenue optimization
– Customer experience and loyalty strategies
– Global sales offices in key cities

Her strategic approach prioritizes sustainable growth, exceptional commercial success, and talent development across regions, fostering a culture of excellence and driving business results.

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