While the cliche of wealthy consumers may be that of living a life filled with trust fund-fueled spending sprees, the reality is often much different. Newly published research from eMarketer on affluent Americans reveals the makeup and behaviors of this segment are nuanced and complex. Specifically, the demographics and spending habits of the group vary significantly from how they’re often portrayed. Here are some of the key insights from the report, which was based on a range of sources, including U.S. government data and recent surveys:
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