When Tranquillity Meets Visibility: Connecting The Surin Phuket with the Right Travellers at the Right Time
When Tranquillity Meets Visibility: Connecting The Surin Phuket with the Right Travellers at the Right Time
Where timeless design meets a private slice of paradise, The Surin Phuket offers an escape shaped by elegance and nature. Perched on the secluded shores of Pansea Beach, this design-led resort has been welcoming guests since 1982. Conceived by renowned architect Ed Tuttle, its 109 cottages, suites, and pool villas blend contemporary Thai style with the island’s lush hills and turquoise waters. With exclusive beachfront access, refined dining, and a serene spa, The Surin is a place of quiet sophistication.
The Challenge: Growing the Direct Channel and Preserving Elegance in Phuket’s Luxury Market
In Phuket’s vibrant luxury travel market, The Surin wished to strengthen its presence among international travellers seeking authentic, high-end experiences. It aimed to increase direct bookings, reduce reliance on third-party platforms, and remain visible during the low season.
Equally important was highlighting the resort’s distinctive experiences: weddings on Pansea Beach, luxury spa escapes, private beachfront dining, and professional meeting spaces. With most travellers now researching and comparing destinations online, the challenge lay in appearing at the right moments, offering value and inspiration while staying true to the resort’s understated character.
The Subtle Strategy: Following The Traveller’s Journey
Inspiration: Showcasing Unique Resort Experiences
Campaigns captured the resort’s most evocative experiences, designed to spark curiosity in travellers exploring Phuket for the first time or planning a return visit.
Consideration: Visibility on Google Metasearch
Integration with Google Metasearch ensured that The Surin appeared naturally in the research phase, with real-time pricing displayed alongside competitors, making comparison simple and transparent.
Decision: Seamless Booking Path
By seamlessly connecting D-EDGE’s platform with the resort’s external booking engine, the path from interest to booking became smoother and every campaign could be measured with accuracy.
Refinement: Real-Time Campaign Optimisation
Regular review meetings allowed adjustments to be made in real time whether to highlight a seasonal spa offer, promote a summer wedding package, or adjust targeting for emerging markets.
Sustained Presence: Always-On Visibility
An intuitive budget top-up tool ensured campaigns continued without pause, keeping the resort visible during critical booking windows.
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