Revinate announced today the launch of the Email Marketing Strategy Guide, a new free resource that will help hoteliers market their business and drive more revenue from email. The guide contains more than forty topics, including setting objectives, guest journey lifecycle communications, segmentation and targeting, optimizing subject lines, A/B testing, reporting, and more. It was developed specifically for hotel marketers looking for effective ways to boost loyalty, lessen OTA dependency, and increase direct bookings and revenue.
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