Whether we like it or not, we are living in a mobile-first, self-service world. From dating apps to online shopping, app-based taxi service and food delivery, mobile check-in and more the modern consumer has demonstrated a decided preference for on-demand, uninhibited access to services via mobile devices. This trend has quickly worked its way into the hospitality industry, breaking down the traditional hotel service-model to one which is more personalized, intuitive, responsive and friendly to self-service. With the influx of tech-savvy, millennial consumers, we’re witnessing a new wave of travelers who prefer mobile/app check-in, self-service kiosks, virtual keys on their smartphones, text-based communications with hotel properties and more.
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