![The ROI of Social Media [Infographic]](https://asia.hsmai.org/wp-content/uploads/sites/12/bfi_thumb/dummy-transparent-pp2lvug9e8obyvhneocn6851rl2wahgehr4owz4wes.png "The ROI of Social Media [Infographic]")
You’ve implemented a social media strategybut is it effective? Measuring the return on investment for social media programs often is difficult for marketers. While many businesses are increasing resources to different social platforms, some struggle to determine whether these investments are worth it. It’s hard to see how much revenue a Facebook post has brought in, or whether a tweet has increased your bottom line. Instead of focusing on likes, shares, and followers, marketers must find meaningful data that reveals whether their content is working.
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