HSMAI APAC and Agilysys Expand Strategic Partnership Across Asia Pacific in 2026
The partnership will help hospitality leaders use connected technology, guest insights and operational innovation to create stronger experiences and improve commercial performance.
HSMAI Asia Pacific has announced an expanded strategic partnership with Agilysys for 2026, strengthening collaboration between the two organisations to support hospitality leaders across the region with practical insights into technology, operational innovation and the evolving guest experience.
As hotels face rising guest expectations, staffing pressures and increasing demand for more personalised experiences, technology is playing a critical role in connecting hotel operations with commercial performance.
Through the partnership, Agilysys will contribute hospitality technology expertise, research and industry insights across HSMAI APAC’s educational, content and networking platforms. The collaboration will help hotel professionals better understand how connected systems, guest data and automation can improve operational efficiency, increase revenue opportunities and create more seamless guest journeys.
As part of the partnership, Agilysys will contribute to the HSMAI APAC community by:
- Sharing research and insights into hospitality technology, guest behaviour and operational trends across Asia Pacific
- Supporting industry discussions on personalisation, automation, artificial intelligence and the connected guest journey
- Contributing thought leadership and expertise at HSMAI APAC events and commercial leadership forums
- Helping hospitality leaders understand how integrated technology can support stronger guest experiences and commercial outcomes
- Providing practical perspectives on generating revenue beyond the guest room through dining, activities, spa, golf, retail and other property experiences
Jackie Douglas, President Asia Pacific at HSMAI, said:
“Our partnership with Agilysys brings an important operational and technology perspective to the HSMAI APAC community. Commercial performance does not happen in isolation. It is influenced by every part of the guest journey and by how effectively hotel systems, data and teams work together.
“Through this collaboration, we can help hospitality leaders better understand how technology can support their people, create more personalised guest experiences and uncover new revenue opportunities across the entire property.”
By working together, HSMAI APAC and Agilysys aim to provide hospitality professionals with practical knowledge that connects technology investment with guest experience, operational efficiency and sustainable commercial performance.
About Agilysys
Agilysys delivers hospitality-focused technology designed to help properties personalise guest experiences, streamline operations and improve profitability.
Its hospitality technology ecosystem includes property management, point-of-sale, payments, inventory and procurement, reservations, analytics and guest experience solutions. By connecting data and operations across accommodation, dining, activities, spa, golf, retail and other amenities, Agilysys helps hospitality businesses create more seamless guest journeys and identify revenue opportunities across the entire property.
Learn more at www.agilysys.com.
About HSMAI Asia Pacific
HSMAI – Hospitality Sales and Marketing Association International – is a global organisation founded in the United States in 1927.
HSMAI Asia Pacific is the regional arm of the organisation and is dedicated to advancing commercial strategy, professional development and sustainable business performance across the hospitality industry.
Through conferences, education, certifications, research and networking events, HSMAI connects hospitality commercial leaders across the region and provides practical insights that help professionals grow their careers and improve business performance.
Learn more at asia.hsmai.org and academy.hsmai.org.
