2026 Commercial Strategy Conference Asia Pacific
Marina Bay Sands - Singapore
28th - 329h May
(Formerly the Revenue Optimization Conference - ROC)
WHAT YOU CAN EXPECT
Uniting education, collaboration & innovation for 25 years
After a landmark year rebranding from ROC to the Commercial Strategy Conference, HSMAI’s signature event returns to Marina Bay Sands in 2026 — bigger, bolder, and more connected than ever.
For over 25 years, HSMAI has led the way in bringing together commercial leaders across Sales, Marketing, Revenue, Distribution, and Digital. Now united under the CSC banner, the conference explores the strategies, technologies, and leadership skills driving hospitality forward.
This is where hotel executives and innovators come to challenge thinking, share proven playbooks, and shape the next era of commercial excellence. Expect deep insights, data-driven sessions, and actionable frameworks to help your teams collaborate and compete smarter.
True to the HSMAI tradition, every session is for hoteliers, by hoteliers — practical, relevant, and built around real-world results.
Join us in Singapore for two days of ideas, inspiration, and connection that will define your 2026-27 commercial strategy.
230
Attendees
32
Speakers
21
Countries
The Commercial Strategy Conference is the Hospitality must-attend conference of 2026
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A WORLD CLASS VENUE
Marina Bay Sands Expo and Convention Center
10 Bayfront Avenue, Singapore
- The only Commercial Strategy Conference in Asia Pacific leading the way for education, insights, connections, and inspiration in the fields of revenue, distribution, sales and marketing.
- A perfect opportunity to check if your current strategy is aligned with the changing market trends.
- Learn how the Marketing, Sales & Revenue Management Relationships work hand-in-hand to grow your commercial strategy.
- All sessions are created by hoteliers for hoteliers.
- Discover the latest tools to help you implement your strategies.
- Benchmark the performance of your teams with that of your competitors
- Engage with corporate leaders and property-level hoteliers, HSMAI’s Commercial Advisory Board members, General Managers, Marketers, Operations, Sales, and Revenue Management teams.
WHY ATTEND?
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Make Your Case to Attend
Need help convincing your supervisor to let you attend the HSMAI Commercial Strategy Conference? Use this ROI calculator and template to present your attendance proposal to your manager.
Price: From only US$250.00 per person
Partners
Interested in becoming a sponsor or partner?
HSMAI Commercial Strategy Conference delivers the most compelling and comprehensive revenue management event for the hotel industry and convenes key stakeholders to address the most critical trends affecting revenue management in hotels today.
With powerful educational and networking opportunities, this is the can’t-miss conference of the year for engaging with Revenue, Marketing and Sales Leaders in Asia Pacific.
