Pricing is no longer just about rooms and rates — it’s about understanding what motivates guests to spend more. We’ll discuss how forward-thinking hospitality teams are reimagining value through data, personalization, and timing to drive both loyalty and profitability.

What actually makes a hotel package appealing today — and what simply gets ignored? In this interactive mini roundtable, participants will unpack the realities behind hotel packaging strategies, changing guest expectations, and the offers that genuinely drive conversion and revenue.

Expect open discussion around what customers truly value, how packaging trends are evolving across leisure, wellness, dining, experiences and ancillaries, and how commercial teams can rethink outdated approaches to create more relevant, profitable offers. Bring your ideas, challenges, and examples — this session is designed for practical sharing and fresh thinking.

Too many hotel sales conversations still sound the same—focused on dates, rates, and availability—while clients are looking for insight, guidance, and a true partner. This roundtable will challenge the way we approach discovery and selling. We’ll explore how to ask better questions, uncover what really matters to the client, and lead conversations that build trust and differentiate your hotel from the competition.

Expect a candid, highly interactive discussion with practical takeaways you can use immediately. You’ll leave with a sharper approach to turning routine inquiries into high-value conversations that drive stronger conversions and long-term relationships.

Today’s travelers increasingly prioritize meaningful experiences, seeking opportunities to disconnect and recharge both physically and mentally. This roundtable will explore how hotels are evolving beyond traditional offerings to create elevated wellness experiences. It will examine how properties are designing thoughtful programs, refining service touchpoints, and enhancing nutrition through curated menus to help guests truly recharge in a more personalized way.

Revenue and marketing leaders are chasing the same goal from different directions — one optimising for demand, the other for yield. But the conversation they rarely have together is this: are we actually attracting the guests who move the revenue needle? Occupancy is easy to fill. The harder question is whether the guests in those rooms are worth chasing — the right length of stay, the right ancillary spend, the right likelihood to come back direct. This roundtable is that conversation – a practical conversation on what a high-value guest strategy looks like in Asia Pacific.

Data without narrative rarely drives change. This roundtable explores the art and discipline of transforming commercial data into compelling stories that influence decisions, align stakeholders, and shape strategy. Discussion will examine how AI-generated insights are reshaping the analytical landscape — and what it means for commercial leaders to maintain authorship of the narrative in an increasingly automated world.

China’s digital and travel landscape continues to evolve rapidly — and for many hoteliers across Asia Pacific, understanding how Chinese travellers discover, evaluate, and book travel has never been more important.

This interactive mini roundtable will explore the unique distribution channels, social media ecosystems (with a focus on Xiaohongshu – Little Red Book), booking behaviours, and digital platforms shaping outbound and domestic travel from China today. Join fellow commercial peers to exchange insights, challenges, and practical strategies around visibility, partnerships, content, and engagement in one of the world’s most influential travel markets.

Are we weighing personality against predictability ? Ever wonder how an independent hotel company boost its revenue and compete against the big brands?

As travellers increasingly use AI-powered search (Google AI Overviews, ChatGPT, Perplexity) to research and book hotels, we need to rethink our paid media strategy. How to stay visible in an AI-curated discovery landscape where the traditional paid search playbook is rapidly becoming obsolete.

Imagine your restaurant this weekend is already 80% booked. Would you still price it the same as a Tuesday night? In rooms, we change rates instantly based on demand. In F&B, how long does it take us to adjust anything? F&B plays a critical role in the guest experience yet it’s rarely managed with the same commercial discipline as rooms.

This roundtable explores what it would take to bring a more performance-driven approach to F&B across the hotel.
A practical discussion on unlocking value beyond rooms without losing what makes F&B unique.